Any online writer will know the holy-grail that is organic search results. Sharing your content through social media is a fantastic way to ensure your work is received by your current audience, but it simply cannot compare to the sheer numbers traffic from Google can create.
Whether you’re writing for a business, blogging, or uploading your creative writing online, reaching a larger audience is essential if you want to build your brand and authority as a writer.
So, what’s the best way to make sure your copy is primed for SEO?
Yoast SEO is one of the most widely used in-built WordPress plugins for SEO, and for good reason. The plugin makes SEO so simple that even a novice user can gain a quick understanding of how to structure copy to be more SEO friendly and help your site rank higher online.
With a clever traffic light system to highlight good and bad SEO practices, Yoast is extremely user-friendly. It enables any WordPress writer to improve both individual post’s SEO scores as well as the overall SEO-rating of your site.
Above is what you will see at the bottom of your posts after downloading Yoast SEO (to download, simply search for ‘Yoast’ in the plugin section of WordPress!).
One of the most important sections to pay attention to in this box is the ‘keyword term’ box. Here, you need to type in the keyword you want your post to rank for, and you’ll get a list of comments or suggestions that will indicate how well your post is structured to rank for that keyword. Improvements needed will be indicated by a red or an orange dot. Good SEO practices will be highlighted in green.
To make your copy more SEO friendly for your keyword term, you’ll need to work through the list of suggestions until your post has a green circle from Yoast. This means you’re good to go.
The other key features of particular note in the Yoast box include:
- SEO Title – edit the way your blog post title will appear in search results.
- Snippet – to draw the most traffic to your blog post, make sure the snippet that will be displayed on search results is concise and to the point.
- URL – select the URL most relevant to your topic and keyword term.
Yoast also has a range of other SEO tools perfect for helping bloggers optimise a site for Google. This includes connecting your blog to social media, submitting a sitemap to Google Webmaster tools, and including the site name and tagline of your blog to the Yoast directory.
If you’re an online writer and struggling to make your posts rank in online search results, Yoast can add some real insight into your SEO writing practices.
Remember, it’s important not to sacrifice the quality of your work simply for the sake of keywords and search engines, but following the simple traffic-light system Yoast implements can give your writing a huge boost and help increase exposure to the people who really matter – your target audience!